As travelers, part of the joy of spending time in a new place is feasting our eyes on the fabulous fashion scenes taking over the streets. From stylish locals to the visitors making a bold and unforgettable statement, street style spotting has become an art form. A combination of both art and science, this practice allows globetrotters to tap into the unique culture and fashion of each destination. Get ready to become a people-watching pro with our guide to street style spotting on your travels!

1. The Art of Street Style Spotting

Street style, the collision of self-expression, trend-spotting and panache, has developed into an art form. Looking for chic aesthetics around the streets? Here’s everything you need to know about spotting street style.

1. Find Motivation

You can gain motivation from celebrities, blogs, fashion magazines and street style photographers. Research street style trends to familiarize yourself with what to look out for and be mindful of street style when out and about. Keep an eye out for bold colour-combinations, statement accessories, hairstyle choices and other fashion-forward components.

2. Collect Inspiration

When you come across an outfit that motivates you, take a screenshot of it for reference material. Keep a Pinterest board of outfit looks you have encountered and liked.

3. Pay Attention to Detail

Apart from clothing, street style also takes details like sunglasses, bags and shoes into consideration. Part of mastering street style spotting is honing in and taking into account the intricate details. Be mindful of how the entire look comes together and how each item is balanced with the others.

4. Track Trends and Follow Creatives

• Monitor current fashion trends and stay in tune with how they manifest in the streets.
• Follow fashion creatives, such as illuminators, photographers and bloggers for inspiration.
• Track celebrities if their feel is in line with your ideal street style.
• Start small by looking at simple street style looks in your own locale.

requires practice and dedication. Don’t be afraid to take inspiration and make it your own! At the end, personal style and one-of-a-kind outfits are the goal.

2. Crafting an Eye-Catching Observation

An eye-catching observation can be both engaging and educational. As a content creator, it’s essential to hone your ability to create them, to draw your reader’s attention and make sure your content stands out.

Perhaps the most important factor in is being timely—check the news and look for links between the latest headlines and the topic of your post. This shows your reader that your content is up-to-date and aware of the current state of affairs.

Another way to catch your reader’s eye is to use color and type, such as bold, italics, and underlined words and phrases. You can also include visual elements, such as charts, graphs and photographs. The key is to break up static blocks of text with features that are attention-grabbing and quirky.

Be sure to create a hook at the beginning of an observation to keep your reader engaged. For example, start off with a “Did you know…?” or an “Examining the evidence…” statement. A creative hook will give your readers something to ponder and keep reading for more.

Here are some additional tips to help you craft an eye-catching observation:

• Think outside the box and come up with an unexpected angle.
• Let your personality show through your writing style.
• Stay organized and use headings and subheadings.
• Be concise and get to the point.
• Stay up-to-date on matters related to the observation.

By following these tips, you can write effective and eye-catching observations for your readers.

3. Trends to Watch Out For

Voice Search & AI-Driven Tech

The integration of artificial intelligence and the booming popularity of voice enabled assistants like Google Home, Siri and Alexa have shifted the digital marketing landscape significantly in recent years. Having to devise ways to convincingly serve up search engine results tailored to a user’s vocal request is a challenge that marketers across industries will need to embrace.

Content Not Ads

As brands strive to out-create each other, quality content will become more important than ever. The key is to burst the generic mould and put creativity front and centre.

The concept of content marketing is gaining traction, with the idea of building relationships and gaining trust rather than bombarding users with advertisements. Establishing yourself as an authoritative voice in your industry is a great way to get attention and welcomes in an influx of customers seeking your assistance.

Influencer Marketing & User Generated Content

As social media continues to dominate as a platform for advertising, engaging with influencers and utilising user-generated content becomes an increasingly popular option. By drawing organic attention from those who have sway over popular opinion, reaching a much wider audience can be achieved. User generated content has a similarly dependable effect, retaining an air of credibility with potential customers by providing a source of unfettered, unbiased customer reviews.

Live Streaming

Taking advantage of this trend is a great way to humanise your brand and establish a productive relationship with customers. Whether it’s an interview with an industry expert or a livestream of a product launch, connecting with customers on a personal level adds an immediacy not found in other forms of content. Its asynchronous convenience sets it apart from traditional methods of broadcasting.

4. Capturing Street Style in the Moment

Street Style photography is a popular form of cultural photography as it captures a moment in time, a glimpse into someone else’s world. It conveys feelings of nostalgia, excitement and joy through the unscripted content. The photos provide an insight into fashion trends before they become mainstream.

The Challenge
Street style photography requires a keen eye and a certain level of creativity. Capturing someone in a unique way while still in the moment is quite a challenge. Being in the right place at the right time with the perfect angles makes street style photography more interesting and appealing for audiences.

The Rules

• Be ready and alert to be able to get your shot.
• Be respectful of your subjects. Only take their pictures with their approval.
• Be specific with the composition of the photos.
• Use props or accessories to enhance the photo.

The Reward
Street Style photography has a unique and audience-engaging power. Creativity plays a huge part in capturing the perfect moment which can result in attention and likes from the public. These pictures can be used for personal gain or to simply to show the beauty of the street style culture.

The challenge and reward of Street Style photography make the process an interesting one. With a good eye and some patience, you can capture and share moments of unique style.

Looking back at the eye-catching street style around the world, it’s clear that fashion has the ability to bring joy, make a statement, and express identity. As you travel, feel free to bring your imagination along with your sense of style, to make your journey even more vibrant.